Detroit - Hearing the name Jeep, aura America would have immediately come to the mind. But soon, America will be reduced uric Jeep after American brand plans to assemble cars in China. Jeep made in China will soon be born.
The possibility of the birth of China came after Fiat and Chrysler Group, which has a brand signed an agreement to initiate steps Jeep assembly efforts in China.
In the deal, Guangzhou Automobile Group Co. Ltd.. would make a Jeep models in China even though the model is not yet known what will be built there starting in 2014.
The agreement was signed by Zeng Qinghong who is the general manager and chief executive of Guangzhou Automobile Group and Mike Manley who served as president and CEO of Jeep and Chrysler's head of international operations,
Cooperation between the Guangzhou Automobile and Chrysler itself was not the first. Because in September and Guangzhou also had assembles Fiat Viaggio in China for Chrysler.
By assembling cars in China Jeep, Chrysler Jeep expects sales there to get back demand. Moreover, the capacity of the Guangzhou factory capable of making 140,000 units that can be boosted to 500,000 units.
Zeng said that China's consumer interest is high in the Jeep. In the last year alone there are 50,000 Jeep sold there.
"After localization, Jeep demand in China will continue to increase. So we will work with Chrysler to make products in China. We are very confident of the growth in sales," Zeng said as quoted by USA Today.
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